Monthly Archives: August 2010

December 11th – a new instrument technology instrument will go on sale

I posted on my forum under controversial issues that something would happen on December 11, 2010.


We have been working on a new guitar that takes the instrument to new never before seen territory.  We have a massive R&D team at several centers around the world contributing to this effort.


We have had test panels with prominent professional musicians, retailers and consumers (over 200 people) getting feedback on the current state of the product.  Each time, we have gone back to the drawing boards and made changes to refine the product and improve it.  We are already on version number 4 and it will probably be version number 6 which will ship to approximately 400 brick and mortar dealers all over the world.


It is an enormous undertaking and I (along with an exceptional R&D team) are spending huge amounts of time and energy on this.


This will be a limited run, and the design as introduced will not be produced again.  We expect it to sell out in a weeks’ time.


We cannot disclose what the product is until the design is stabilized and perfect at least in our eyes.


It will certainly be discussed and I expect it to be both  a major set forward in the evolution of the instrument and quite controversial.


These are exciting times we live in!!!





By |August 26th, 2010|Uncategorized|0 Comments

USA factory team all back at work. Plant is really outstanding.

I just got through with a tour of our new plant.

The excitement and enthusiasm on the part of every member of the team including our leadership was overwhelming.  There was pride and commitment.  This team had worked under extremely adverse circumstances, late night sessions in tents, and other hardships.  Yet in 90 days they not only brought the plant back on line but have improved almost everything.  Improvement teams lead by production teammates worked with engineering and division management to create an amazingly transformed facility.

The door to the plant says “Through these doors walk the best employees in the world”.  It was evident.  Just wait to see what they will do next with an enthusiastic commitment to constant improvement and world class excellence. 


By |August 6th, 2010|Uncategorized|0 Comments