For Immediate Release:


Gibson Guitar Starts a Revolution


Chairman and CEO Henry Juszkiewicz Smashes Guitar at Hard Rock Times Square before Introducing Revolutionary Firebird X



NEW YORK, New York…October 28, 2010….Gibson Guitar Chairman and CEO Henry Juszkiewicz introduced the new Firebird X at a packed press conference today held at the Hard Rock Time Square.  During the press conference Juszkiewicz talked about the leaders of innovation and the history of technology, all leading up to the unveiling of the Firebird X, a guitar positioned to change the music industry forever.  Stunned press looked on when Juszkiewicz smashed a guitar into pieces in front of the crowd ushering in a new era of guitar technology.




The Firebird X Guitar takes the guitar instrument to new heights of functionality and usability for the professional player and the aspiring enthusiast. Using technologies that did not exist even a few years ago, Gibson has enhanced an already outstanding instrument to unbelievable performance and creative heights. The enhancements touch every aspect of the instrument from using improved manufacturing technologies to the latest electronics.

Gibson’s design goal is to bring more creative options to the player while he or she is playing.  Thus the user interface has become richer and simpler. Fundamental musical effects are now available with a minimum of motion and disruption from playing the music.  At the same time, the player is able to see what is happening with the guitar very easily, again without disrupting his making music.


Juszkiewicz introduced luthier Frank Johns, who took to the stage to demonstrate the Firebird X guitar and then answered a round of media questions. The guitar will be produced in a very limited quantity worldwide and available on December 11, 2010. They will not be reproduced after the initial offering.  Even rocker Ace Frehley (photo below, right) was impressed!



Gibson Guitar has started a Revolution with the Firebird X. Read more at Video of the press conference in its entirety will be available on Gibson’s website soon. All photo credits: Shahar Azran. Hi res images available via Wireimage or




Gibson is known worldwide for producing classic models in every major style of fretted instrument, including acoustic and electric guitars, mandolins, and banjos. The Gibson Les Paul guitar is the best selling guitar of all time and bears the name of the late, great Les Paul. Gibson’s HD.6X-PRO Digital Guitar, the Gibson Robot Guitar, Gibson’s Dark Fire and the new Gibson Dusk Tiger represent the biggest advances in electric guitar design in over 70 years. The Gibson Foundation is the philanthropic arm of the Gibson Guitar Corp., and dedicates its time and services to making the place a better world for children through its support of music, education, health and human services. Founded in 1894 in Kalamazoo , Michigan , and headquartered in Nashville since 1984, Gibson Guitar Corp.’s family of brands now includes Epiphone, Dobro, Kramer, Steinberger, Tobias, Echoplex, Electar, Flatiron, Slingerland, Valley Arts, Maestro, Oberheim, Baldwin, Sunshine Piano, Take Anywhere Technology, J&C Fischer, Chickering, Hamilton, and Wurlitzer. Visit Gibson’s website at Follow Gibson Guitar at and


 Press RSS Feed





Caroline Galloway, Gibson Guitar Corp., 615-423-4904,

Jeremy Singer, Gibson Guitar UK, 020 1767 2144 ,

Chris O’Hearn, Gibson Australia, 61 2 9929 2257,

Cheng Chen, Gibson China,

Maureen O’Connor, Rogers & Cowan, 310-854-8116,








Related posts: